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Aftermarket Growth Consultancy

Turning Aftermarket, Services & IoT into Revenue Engines

If your aftermarket feels reactive, unclear, or underperforming; we help you bring structure, eliminate leakage, and build a clear strategy for scalable growth.

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What We Do

01

Aftermarket Growth Consultancy works with B2B companies to transform service, spare parts, and digital (IoT) offerings into structured, revenue-generating business lines.

Focus Areas

Where revenue is leaking
Where processes are slowing growth
Where service lacks commercial ownership
Where IoT is installed but not monetised
Where teams operate reactively instead of strategically

Outcome

We then design and support a practical roadmap to turn aftermarket into a growth revenue centre.

Who We Work With

02

Industries

Industrial equipment manufacturers

01

OEMs and distributors

02

Automotive & fleet organisations

03

Technology-driven B2B businesses

04

Companies with installed base and digital capability

05

About Us

Aftermarket Growth Consultancy

Aftermarket Growth
Est. 2024

Aftermarket Growth Consultancy was created to help B2B organisations bring commercial clarity to service, spare parts, and IoT businesses.

Mission

We help companies move away from viewing aftermarket as a cost centre and instead position it as a structured growth revenue centre.

Approach

Our work combines strategy, operational insight, and product management discipline to create scalable, sellable offerings.

Meet the Founder

Noura Bakhti

Aftermarket & Product Management Specialist

I am Noura Bakhti, an aftermarket and product management specialist with over 13 years of experience building, launching, and growing aftermarket and service businesses across industrial equipment, automotive environments, and technology-driven organisations.

Focus

Turning aftermarket into a structured revenue engine.

Work Style

Works with leadership teams to bring clarity to service operations, identify revenue leakage, and design scalable models that generate predictable, recurring income.

Expertise

Clear commercial strategy focused on revenue growth
Product discipline applied to services and lifecycle offerings
Structured operating models that reduce leakage and improve margins
Practical experience in IoT-enabled and recurring service models

Philosophy

"I do not deliver theory. I help businesses build structured, sellable service models that drive recurring revenue and long-term value."

Noura Bakhti
13+ Years Experience

What We Do

Our Services

Our services are designed for companies that want to grow their aftermarket, service, and IoT business, but need clarity on where the real challenges and opportunities sit. We focus on structure, accountability, and commercial growth.

01

Aftermarket & Service Diagnostic Review

Includes

Sales & visit planning
Service delivery
Spare parts & logistics
Pricing & margin control
Installed base visibility
CRM & data usage
IoT adoption and usage

Outcome

A clear, structured overview of bottlenecks, revenue leakage, and growth constraints.

02

Aftermarket & IoT Strategy Design

Includes

Clear aftermarket positioning
Service portfolio structure
IoT commercial integration
Revenue & margin targets
Ownership & accountability model
KPI framework

Outcome

A practical 3–12 month strategy aligned with business growth.

03

Productising Service & Digital Offerings

Includes

Packaging service contracts clearly
Structuring digital monitoring offers
Defining value propositions
Simplifying sales messaging
Creating pricing logic
Designing repeatable commercial models

Outcome

Sellable offerings that teams can confidently position and customers can easily understand.

04

Implementation & Alignment Support

Includes

Process redesign
Sales & service alignment
Incentive structure review
IoT integration into sales process
Leadership workshops
Operating model restructuring

Outcome

Execution that delivers measurable results.

Our Approach

Our Approach

We do not start with recommendations. We start with clarity. Our approach combines commercial discipline, operational reality, and product management principles applied to service and digital offerings.

Diagnose
01

Diagnose

Sales planning & behaviour
Service execution & capacity
Spare parts & inventory logic
Logistics & fulfilment
Pricing & margin control
Incentives & ownership
CRM, ERP & data flow
IoT adoption and monetisation
Leadership alignment & decision-making
Clarify
02

Clarify

Bottlenecks
Revenue leakage
Ownership gaps
Misalignment between teams
Under-monetised digital assets
Structure
03

Structure

Clear aftermarket roadmap
Structured service products
IoT commercial integration
Defined accountability
KPI framework
Activate
04

Activate

Outcome

Support leadership and teams to implement the new structure and shift aftermarket from support function to revenue driver.